Sunday, December 14, 2014

How not to do a print ad.

There are plenty of ads out there that people don't like, but there are some you can find looking deeper that make you wonder why someone made this. In terms of the fashion company Sisley, they reached the point where they tried to deny any participation in the making of the ad.
As you can see, the ad clearly promotes the use of drugs, as the women above are pretending to snort the straps of a vest, made to look like cocaine. The ad was used to emphasize how incredible and addictive the clothing designs from the company were. However, the company immediately received bad reviews, and Sisley immediately threw off blame and acted as though they were not responsible for the making of the commercial. In reality; however, I believe they were involved because their excuse, a bored photo-shopper out to make the company look bad, makes no sense to me because the positions of the models and the straps of the dress look all to real to me.
 
Still, I believe the ad could be somewhat successful because, now, everyone is going to want to what this compny is about and what their products really area to get a better feel for why they made this commercial.

1 comment:

  1. Dang, that advertisement is pretty misleading. I wonder how they ever came up with the idea for that. Probably just threw the straps onto somewhere and someone thought, "Hey, this looks like cocaine." I can't believe they'd even try to play it off as something that someone made to make them look bad.

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